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Rubenstein Technology Group Releases RubyCommunicate 3.0 E-mail Marketing and Digital Communications Solution for the Small-to-Midsized (SMB) Online Enterprise

Rubenstein Technology Group Releases RubyCommunicate 3.0 E-mail Marketing and Digital Communications Solution for the Small-to-M

BROOKLYN, NY -- (MARKET WIRE) -- 12/20/05 -- Rubenstein Technology Group today announced the release of RubyCommunicate(TM) 3.0 -- the latest version of its integrated e-mail marketing and digital communications web solution, developed specifically for the needs of the small-to-midsize (SMB) online enterprise. RubyCommunicate presents a templated, brandable e-mail marketing and digital communications offering that automates and streamlines the communication process for optimum simplicity, efficiency and measurable results.

"Most small to midsized e-businesses have neither the time nor the resources to commit to a complex, high-maintenance application. But a robust yet user-friendly communications solution is a critical element in any serious business development program," declared Jaron Rubenstein, President of Rubenstein Technology Group. "RubyCommunicate fills this gap, delivering an intuitive, flexible user interface on the front end, with intelligently-focused business logic on the back end. It's a total communications package for the entrepreneurial organization," he said.

RubyCommunicate 3.0 is built on the open-source LAMP (Linux, Apache, MySQL/PostgreSQL, Perl) web development platform for superior stability, interoperability and flexibility -- and the extensive customization options it makes possible for clients. The RubyCommunicate open architecture also allows for complete integration with other Ruby modules, as well as existing back-office systems, such as ERP, logistics and accounting.

Features of RubyCommunicate 3.0 include:

--  Flexible message templates -- maximize creative messaging within
    controlled branding and graphic design parameters -- no programming
--  Message personalization options -- personalize email messages by
    demographic and geographic factors, transactional behavior and multiple
    other values;
--  Targeted communications capability -- segment email messages by
    multiple custom criteria;
--  User-defined contact record and list fields -- configure
    RubyCommunicate with custom data fields.  Establish categories and menus
    for each field, then create segmentations on that data;
--  Multi-channel communication capability -- deploy synchronized
    campaigns via email, online banner ads, bid-managed CPC programs and more -
    simultaneously or in timed sequence;
--  Detailed tracking and campaign analytics -- track e-mail open rates,
    click-throughs, bouncebacks and unsubscribe requests.  Track user activity
    from initial point of contact through all website activity;
--  Website integration for web publishers -- customize data feeds to and
    from websites via a standard XML-based Application Programming Interface
--  Customized reporting tools -- configure multiple reporting options to
    user requirements, export reports in multiple formats including Microsoft
    Excel and Adobe Acrobat PDF;
--  Self-managed suppression list management -- import and automatically
    apply lists of unsubscribed contacts.  Discreetly filter unsubscribes for
    compliance with legal and ethical best-practice industry standards;
--  Support for dual-mode e-mail -- send email in HTML, text, and dual-
    mode formats.  RubyCommunicate automatically delivers in the format that's
    appropriate to the recipient's email client;
--  Integration with RubyCRM -- RubyCommunicate integrates seamlessly with
    the RubyCRM module to generate added business intelligence via dynamic,
    interactive surveys with customers, partners and suppliers;
--  Anti-SPAM compliance -- RubyCommerce 3.0 meets all requirements of the
    CAN-SPAM Act of 2003, and includes support for multiple e-mail
    authentication mechanisms for enabling legitimate e-mail marketing

RubyCommunicate is available on flexible licensing terms, including purchase on an installed standalone basis or as a hosted subscription service. Complete details can be found at: http://www.rubensteintech.com/ruby/communicate/details.html

About Rubenstein Technology Group

Rubenstein Technology Group, Inc. develops e-business software solutions on the Ruby Business Platform -- an integrated suite of Web-based applications that automates, streamlines and optimizes key customer-facing operations for the digital enterprise. Components include RubyCommerce (e-commerce), RubyContent (content management), RubyCommunicate (integrated digital communications including email marketing), RubyCRM (customer relationship management) and RubyCollaborate (collaborative online information sharing). For more information, visit www.rubensteintech.com.

Jaron Rubenstein
Rubenstein Technology Group
(718) 230-8110, x222
[email protected]

Michael Kniat
Director of Marketing & Business Development
Rubenstein Technology Group
(718) 230-8110, x230
[email protected]

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