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Rubenstein Technology Group Releases RubyContent 3.0 Web Content Management Solution for the Small-to-Midsized (SMB) Digital Enterprise

Rubenstein Technology Group Releases RubyContent 3.0 Web Content Management Solution for the Small-to-Midsized (SMB) Digital Ent

BROOKLYN, NY -- (MARKET WIRE) -- 12/07/05 -- Rubenstein Technology Group today announced the release of RubyContent(TM) 3.0 -- the latest version of its web content management solution, optimized for the needs of the small-to-midsize (SMB) digital enterprise. RubyContent 3.0 features a comprehensive set of automated business tools that allows intuitive management of website content-by-content managers and creative professionals -- with no IT support required.

"Most companies don't update their website content often enough because it's too complex, time-consuming and difficult. When they do update their sites, content producers routinely depend upon IT people for help, resulting in an enormous amount of wasted time and resources," stated Jaron Rubenstein, President of Rubenstein Technology Group. "RubyContent alleviates this chronic bottleneck with a robust solution that manages the content publishing process, ensuring maximum productivity for creative and other non-technical staff," he said.

Leveraging the Internet as the world's first truly global business medium, RubyContent 3.0 also provides complete multiple language integration -- enabling the management of website content in nearly any written language.

The main features of RubyContent 3.0 include:

-- Template-driven architecture -- eliminates the need for HTML
   programming, removing technical restrictions for creative staff
   while ensuring format consistency and continuity;
-- Dynamic content sourcing -- extracts and applies data from disparate
   sources -- online as well as offline -- automatically and in real time;
-- Online lead capture -- creates web forms to generate automated email
   messages, dynamic database entries and other functions;
-- Automated updates & expirations -- applies custom business rules for
   scenario-based management of content changes;
-- Syndication of content via RSS - pushes content out as real-time
   data stream for mass online distribution;
-- SEO-friendly page structure -- facilitates search engine optimization
   by generating simple word-based page URLs, as well as permitting manual
   editing of page meta-information;
-- Total editorial control -- defines permissions for system access,
   automatically routes content to editors and managers for editing and
   approval, and permits previews of content changes prior to
-- Multi-format publishing -- manages automated publishing of specific
   content to particular pages in predetermined formats, i.e. text,
   HTML, PDF and others

RubyContent 3.0 is built on the open-source LAMP (Linux, Apache, MySQL/PostgreSQL, Perl) web development platform for superior stability, interoperability and flexibility -- as well as the extensive customization options it provides for clients. The RubyContent open architecture also allows for complete integration with all other Ruby modules, as well as existing back-office systems such as ERP, logistics and accounting.

Complete details of RubyContent 3.0 can be found at: http://www.rubensteintech.com/ruby/content/details.html

About Rubenstein Technology Group

Rubenstein Technology Group, Inc. develops e-business software solutions on the Ruby Business Platform -- an integrated suite of Web-based applications that automates, streamlines and optimizes key customer-facing operations for the digital enterprise. Components include RubyCommerce (e-commerce), RubyContent (content management), RubyCommunicate (integrated digital communications including email marketing), RubyCRM (customer relationship management) and RubyCollaborate (collaborative online information sharing). For more information, visit www.rubensteintech.com.

Jaron Rubenstein
Rubenstein Technology Group
(718) 230-8110, x222
[email protected]

Michael Kniat
Director of Marketing & Business Development
Rubenstein Technology Group
(718) 230-8110, x230
[email protected]

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