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HP Servers, Storage, Networking Gets New Marketing Boss

HP’s Enterprise Business includes its servers, storage, networking, software and services

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HP has tapped David Shirk, until a moment ago executive VP of global marketing and communications at Siemens, to be senior VP of worldwide marketing of its $54 billion Enterprise Business.

The move recasts incumbent Deborah Nelson as chief of staff for the enterprise sales, marketing and strategy unit at HP.

Both Shirk and Nelson will report to Tom Hogan, head of enterprise sales, marketing and strategy.

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HP's Enterprise Business includes its servers, storage, networking, software and services.

At Siemens Shirk was responsible for PR, digital marketing, industry and solution marketing, strategy and analyst relations, collateral, creative services, and campaigns and programs for Siemens' hardware, software and services portfolio. He's also worked for UGS, Vignette, Novell and Oracle.

Nelson is now supposed to "establish HP as the partner of choice for enterprise solutions and the clear leader in client loyalty."

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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